Understand role-based emails and their impact on your campaigns.
What are Role-Based Emails?
Role-based emails are associated with a function or department rather than an individual. Examples include:
- info@company.com
- support@company.com
- sales@company.com
- admin@company.com
- contact@company.com
- webmaster@company.com
Risks of Sending to Role-Based Addresses
- Multiple recipients - May forward to many people
- Higher complaint rates - More likely to be marked as spam
- Lower engagement - Often monitored infrequently
- Compliance issues - GDPR requires individual consent
Best Practices
- Exclude role-based emails from marketing campaigns
- Only send to role addresses for transactional/support purposes
- If you must include them, set expectations for lower engagement
API Response
{
"email": "support@company.com",
"is_role_based": true,
"role_type": "support",
"status": "valid"
}